Since 1965, when Fred DeLuca opened his first sandwich fast-food store in Connecticut, USA. Since then SUBWAY has grown up in a multi-billion business with franchises all over the World. The number has climbed to unbeliavable 39 000 and is still rising. All of them are based on a franchise licence.
SUBWAY loyalty card allows collecting loyalty points for every purchase. The customer gets a free meal for a given quantity of points.